A collection of watch faces
A hobby that turned into an experiment — and quietly, a small global thing.
0Each one starts with a theme
Dogs, cats, soccer teams, botanicals, cityscapes. I pick a style reference, generate a small themed series, and ship it as a bundle across Garmin, Huawei, and Google Play. 6 collections so far — the ones that don't earn their place get quietly pruned.
Same collection. Three style tests. The middle one quietly outsold the others — so we made more of those.
Curated by prompt, shipped by script
The fun part is the curation — finding a style reference, prompting a collection out of it, picking the keepers. Everything after — packaging, store assets, 27-language descriptions, publishing across three stores — runs through a pipeline that turns one approved image into a listed watch face with minimal hand-holding.
- 01
Style reference
I pick a visual direction — watercolor, felt, line. The reference anchors the whole collection so every item feels like a set.
- 02
AI generation
Weavy and Midjourney, prompted against the style ref to produce the collection items — dogs, cats, soccer kits, whatever the theme is.
- 03
Template build
A shared watch-face shell — fonts, complications, layout — accepts the new background and compiles into one app per face.
- 04
Store assets + 27 langs
Emulator screenshot becomes lifestyle renders. Description and keywords get translated into the 27 languages Garmin supports.
- 05
Publish
A script pushes the bundle to Garmin, Huawei, and Google Play. From approved illustration to listed watch face with minimal hand-holding.
It started as a curious experiment. Each time a new image model dropped, I'd try it on a watch face — and for a while I optimized hard, A/B-testing styles to see what converted.
Then I realized I'd rather make watch faces I actually like than watch faces that win the test.
“Lovely design!”
So now it's mostly that — making fun, artistic faces and putting them up. Some are free, and those quietly explode in the thousands within days. The pipeline keeps everything low-effort, which means this can stay a hobby that happens to earn its coffee, instead of a job that pretends to be one. Maybe one day the same library lives on postcards or prints — but only if it still feels like play.