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konteen

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RoleCo-founder, Design Lead
Companykonteen
Year2025 – Present
PlatformWeb app
Overview

konteen is an AI-powered storytelling platform that transforms family memories into illustrated children's books. Through guided conversations, parents and grandparents can share personal stories that are structured into narratives and illustrated as keepsake storybooks for children.

01Origin

My parents left Korea together in search of a better future. Today I watch my father try to share those stories with his grandchildren, reaching for English words that never quite hold what he means. The things that shaped his life live in a language they cannot speak.

My mother passed away before they were born, so the stories that shaped her life exist only in memory now — stories they will never hear in her own voice.

Moments like these made something clear to me: the stories that define our families are often the ones most easily lost. Language, distance, and time quietly erase them. konteen began as an attempt to preserve those stories — and to give them a form that children could return to again and again.

How might we turn the act of preserving family stories into something as natural and warm as the stories themselves?

02The Approach

We reframed the product around warmth and ritual rather than efficiency. Recording a story should feel like having a conversation, not completing a form — with gentle prompts that help surface memories people often forget they have.

Recording Flow
How questions are askedPrompt Architecture
Broad Openers“Tell me about…”Invite the memory in — no pressure, no structure
Scene Anchors“Where were you?” “Who was there?”Ground the memory in time, place, people
Emotional Lens“What surprised you most?”Add feeling, texture, the parts that make it real
Meaning“What did you take away from that?”Extract why it mattered — the story’s reason to exist
After recordingStory Setup
Age
9
Scenes
15
Recipient Name
Gracie
We'll adapt vocabulary to suit this age group
Story Language
Portuguese
Story language is independent of the recording language
Playful Cartoon
Playful CartoonBright, expressive characters with warm colors and playful energy
Cozy Watercolor
Cozy WatercolorSoft, nostalgic moments
Painterly
Painterly
Guided storytelling at your own pace
Questions engineered to move from surface to meaning
Personalize the book for its recipient
04Illustration System

To ensure visual consistency and emotional tone across stories, we designed a curated illustration system rather than allowing unrestricted generation styles. Each style was chosen for its readability, warmth, and ability to carry the weight of family memories.

Playful Cartoon illustration style example
Playful CartoonBright, expressive characters with warm colors and playful energy
Hand-Ink Sketch illustration style example
Hand-Ink SketchSoft ink outlines with airy washes and calm storybook scenes
Cozy Watercolor illustration style example
Cozy WatercolorSoft watercolor textures capturing warm, nostalgic everyday moments
Painterly Illustration illustration style example
Painterly IllustrationTextured painterly scenes with warm colors and expressive everyday moments
06Storytelling at a Glance

Family stories are quiet. Social platforms are loud. The challenge was designing content that could hold the emotional weight of the product in a format built for speed — translating warmth and ritual into visuals that resonate in seconds.

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The best products disappear into rituals.

The hardest design challenge wasn't the interface — it was earning trust in deeply personal moments. Sometimes the most powerful thing a product can do is make space.

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